Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched

American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program

Since the dawn of the ad man, marketers have looked to advertising to create a brand message that leads consumers from the newspaper, magazine, billboard, radio and/or television set, and more recently the Internet, to the store

Blair Corp. is urging consumers to stop wearing certain robes due to a fire hazard believed to have resulted in six deaths

Lea & Perrins has launched a new sauce, Lea & Perrins Thick Classic Worcestershire Sauce. The timing is great. Summer’s about here, people are firing up their BBQ grills and outdoor picnics are being planned

When we talk about arbitrage, we so often think about it from a single point of view - the classic arbitrage scenario involving a single person spending money on one of the major self-service interfaces be it Google...

The adware space has managed to implode gloriously. It lasted years longer than it might at other times because of the rather lengthy media recession following the internet bubble bursting

Helpful HintsPREMIUMS Why Premiums Work at Retail Premiums and incentives are a sure-fire way to gain attention at retail via online promos, in-pack,

Is there a direct-marketing channel that is crueler to graphic designers than e-mail? It’s the only medium that forces marketers to create messages with the understanding that their design will be mangled beyond recognition when it hits most recipients’ inboxes

Tax brands are going after young filers with integrated campaigns