When we look back on the history of the world of flogs and flogvertising, we probably won't know which straw broke the camels back. The straws in this case are mainstream news articles but more so legal ...

While not every story of Twitter tries to untangle the mini-entrepreneurial soap opera that gave rise to Twitter, no story would be complete without a talk about the low hanging fruit of topics, Twitter's lack of revenue. From one...

During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented

I received a cold-call voicemail yesterday from a representative of an e-mail service provider looking to do a barter deal. Never mind I’m not the person to approach for barter deals—or any other type of non-editorial issue, for that matter—the sales rep made one statement that made me cringe. “Our delivery rates are very high,”…

In a blatant attempt to convince advertisers that there are fewer than 50 sites online that can drive brand awareness and purchase intent, the Online Publishers Association—a trade organization that represents media firms known mostly for their offline brands, such as the Wall Street Journal and the New York Times—recently published a study claiming ad…

An account manager in Australia has been fired as a result of writing an obscenity-laced tirade about a client meant to be forwarded to a co-worker and then mistakenly hitting “reply” instead of “forward,” resulting in the message being sent to the client.

It's inevitable that customers leave. Your customer base is constantly evolving, and your customer loyalty and retention metrics likely hide that natural dynamic.

Spend time with a child and you'll see the world in a different way. Unencumbered by the restraints of adulthood, they imagine and reimagine the world

Accepted wisdom cautions against measuring customers by how much revenue they generate. The key metric is their profitability. Measuring profitability

CHIEF MARKETER: Were you in the toy industry before Hasbro? FRASCOTTI: No. Though I feel like my background in an interesting way prepared me for this