Papa John's pulled in 12,000 entries to its recent contest that asked entrants to create new pizza recipes. Three finalists each received $1,000 to market their pizzas, which began appearing on the regular Papa John's menu yesterday
Interview with Twitter business expert Laura Fitton: Three tips for would-be brand tweeters and three basic tools marketers should have when getting started in Twitter
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Warner Bros. Entertainment is turning once again to a sure-fire promotion to advertise programming for its new fall lineup, DVD releases and app launches
2010 Pro Awards Finalist; Best Use of Public Relations in a Promotion Campaign
No one likes to be the bearer of bad news. It doesn't have to be bad news. It could just be the truth, but if it is an unpleasant truth, you will rarely find it a popular topic of conversation. In this case...
Setting aside some of the financial blow back that has happened due to certain large continuity advertisers not upholding their end of the performance marketing contract, our industry as a...
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
Tweetsgiving, The Girl Effect and (Lil) Green Patch. Mention these campaigns at a cocktail party of social media experts in the nonprofit world and you’ll get a knowing smile and instant conversation about what made them a success
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page