College Bound
At 55 college campuses this fall, free notebooks will be handed out that include the school's logo, maps so students can find their way around and a $10-off
At 55 college campuses this fall, free notebooks will be handed out that include the school's logo, maps so students can find their way around and a $10-off
So I’ve noticed that a lot of the promo entries include media placements to expose the brand in a surprising way, with or without big offers. I sat down and examined the entries ignoring the media placements, looking only for compelling, differentiated offers
A new interactive Web site dedicated to the preservation of letters and e-mail from American troops has launched in the run-up to Memorial Day and is under the sponsorship of GEICO and the non-profit Legacy Project
Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading.
To some, Chicago may just be a city. But to others, it is a brand.
Mars Snackfoods U.S. is rolling out a campaign to support the latest action adventure film, “Indiana Jones and the Kingdom of the Crystal Skull.”
BORDERS: has launched its latest “Dream Rewards” contest with Disney Publishing Worldwide.
Jeffrey Hayzlett, chief marketing officer for the Eastman Kodak Co., started his address to the crowd at ad:tech San Francisco 2008 with two questions.
On TV, “The Simpsons” Kwik-E-Mart convenience store may be best known for salmonella and spotty police protection.
Best Buy has signed a deal with Major League Soccer player Cuauhtémoc Blanco, making him the first brand ambassador for the consumer electronics retailer.