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Fans of Hasbro's Nerf line of sports and toy gun products will get their moment of glory this Sunday during the broadcast of "The Simpsons" on the Fox Network

Perhaps it's the politics; the anticipation that comes with a potential changing of the guard. maybe it's the lack of new offers or the fact that the hottest...

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

As we have all too often been guilty of saying, it doesn't take a genius to have predicted that some of the marketing tactics used to promote free trials of nutraceuticals would come under...

It seems that in early 2008 many in the B2B world simply stopped using lead generation to describe their business and activities and decided instead to go with the trendier...

In the performance marketing world, education doesn't refer to the institutions many in our sector attended (for those that did), nor does it refer to the teams that...

Many CMOs don't go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here's why.

2010 Pro Awards Finalist; Best Use of Games, Contests, and Sweepstakes