Restoration Hardware launches a new garden catalog. Reason, a libertarian-minded magazine presents a soft offer of $19.97 for 11 issues with one free. And Street Rodder’s subscription offer features a hat premium, along with an add-a-third-year-for-a-penny rate.
Instant-win games are a sure-fire way to get customers to take action now. And, they provide a nice short-term sales boost and a little bit of fun for
Look no further than two recent examples of relevancy gone bad and the negative impact it has had on the brands: Tiger Woods and Toyota.
You can't say Universal Pictures isn't going for the buzz in ballyhooing its upcoming release "Repo Men"
When you hear the name Pitney Bowes, as a marketer, your mind might immediately go to the mailbox postage meters for big and small enterprises, direct
As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra
A week before the Christmas holiday, two articles related to the performance marketing space appeared but received relatively little fanfare. We read them and might have forwarded them on to a few friends at most, but it wasn't...
When going through the Google v. Pacific WebWorks lawsuit, the subject of our article, "When They Come for You," several lines stand out. One of them, we printed, a line that gave us reason to think Google's awareness of their...
THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not
AS WE NAVIGATE THE TURN FROM 2009 into a new and hopefully better year, here's a little marketing advice from me and everyone like me: Stop trying to