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Getting in Tune With Non-Traditional Radio Advertising
About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau
About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau
Here’s some key soundbites from some of the featured speakers from BMA15 on content marketing, live events, sports sponsorships and more.
Don't just post content for the sake of posting something around a holiday. Make the content memorable, valuable and in keeping with your brand's character.
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Content you won't find anyplace else from brand speakers: Johnson & Johnson, Arm & Hammer, Ford, Snyder's-Lance, Heineken at PROMONext June 16, NYC.
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CNN is the latest company to open an in-house content marketing production studio to address the growing interest by marketers in branded content.
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