The Internet Gold Rush has begun in earnest.While savvy agencies have been developing Internet-based capabilities for several years, the promotion industry

Paris-based Publicis Group acquired a majority stake in Los Angeles-based Winner & Associates, gaining a stateside presence in the U.S. p.r. market. Winner's

Fresh from the sale of Frankel & Co. to Publicis, Bud Frankel reflects on the legacy and the future of the promotions industry.It's a great time to be

Frankel & Co. plans to invest in global expansion and new technology following its purchase last month by Publicis SA.Paris-based Publicis will pay a

New York City-based Gramercy Group became the latest independent promo shop to opt for subsidiary status this month, reaching a deal to be acquired by

French advertising group Publicis SA has acquired direct response agencies in the Philippines and the Middle East, according to wire service reports.Specifically,

Paris-based Publicis is acquiring 49 percent of Burrell CommunicationsGroup, Chicago, a leading African-American marketing agency. Terms of thedeal were

Simon Property Group has a lot to explain. The company broke a $25 million campaign last month to brand its 145 malls and forge a bond with the 100 million