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Content Curation Helps Connance Focus Online Messaging

|  by Chief Marketer Staff

Hospital business office systems provider Connance is using content curation to gather online content to generate leads and hone its messaging. The sales cycle can be slow when dealing with a function of a healthcare institution that is not on the clinical side, so being a trusted source of information for prospects is crucial.

The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Too Big to Fail or Too Big to Succeed Part 2

Last week we found ourselves comparing two unlikely companies, Yahoo and Groupon, not so much for any inherent similarities, so much as timing brought them together in the news. Yahoo fired it's chief executive and finds itself potentially...

Brands and Performance Marketing

A handful of weeks ago, we went to a small event that featured a panel of incredibly high-powered agency holding company executives. To give a sense of scale, one of the participants’ company employs more than 1000 people, and that is in New...

Is It A Bubble and Do We Want It to Burst?

Just recently, we came across a chart that Business Insider put together. It showed the stock price of a small publicly traded company who announced they acquired a six million dollar stake in Facebook. The next day, the stock shot up. As there was not...

Optimizing your eCommerce Site for Mobile

|  by Brian Quinton

Mobile is marketing’s most portable and accessible channel. It puts brands literally in the palm of their customers’ hands. That’s the good news. The bad news is that the lure of proximity marketing is often overshadowed by impatience. Companies enticed by the promise of personal access to their customers often suffer a similar fate—a quick-and-dirty…

The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page





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