Mail Call
The U.S. Postal Service, Washington, DC, in January initiated a review that seeks to consolidate all advertising and marketing services activity at a
The U.S. Postal Service, Washington, DC, in January initiated a review that seeks to consolidate all advertising and marketing services activity at a
Frankel terminated 100 jobs last week as part of an expected reorganization (Jan. 15 XTRA!) "aimed at flattening, centralizing, and reshaping the agency
Publicis Groupe SA has formed MarketForward, a company that combines Publicis Groupe's global marketing expertise with recently acquired, patented applied
We were citizens that day, not consumers. When tragedy struck on Sept. 11, Americans stopped buying, stopped flying, stopped their daily commerce to shoulder
In the spirit of USA Today, here's a quick overview of what's been happening at agencies among the elite ranks of the PROMO 100. 1. The New York office
The Centers for Disease Control, Atlanta, last week assigned its $125 million national youth media campaign to Chicago-based Frankel and two sister shops
Steve Caputo named svp-strategic services at Marden-Kane, Inc., Manhasset, NY. Marketing Drive Worldwide, Wilton, CT, named Chris Barr and Kathryn Benedett
French advertising giant Publicis Groupe SA has acquired FusionDM, an interactive marketing agency in San Francisco. Combined annual billings will be $140 million.
A changing industry has agencies honing business development skills along with promotion chops.