Chief Marketer sorts through which marketing campaigns won big and which struck out during a game broadcast that averaged 114.4 million viewers, making it the most-watched program in TV history.

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.

The First Annual Marketing ARC Awards celebrated the best campaigns that have embraced marketing technology solutions, and winners were announced at LeadsCon New York in August. Chief Marketer created this awards campaign in response to the explosion of tech solutions being leveraged by marketers in recent years.

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

Failing to align the company's corporate culture with B2B branding initiatives can derail a brand.

Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.

Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.

A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.