Daily deals are about sales, loyalty and customer satisfaction, and analytics play a key role for any business or deal provider that’s looking to improve in those areas. ForeSee, a customer experience analytics provider, offers merchants and deals sites like Groupon tools to help deals foster customer loyalty and, as a result, yield better results.…
There’s confusion about what Apple’s Passbook actually offers. It’s an amalgamation of loyalty cards, promotions, tickets and mobile payments, among other things. The advantage it has is its central position at the operating system level and the ability developers have to build Passbook functionality into their apps. This “unification” aspect is important in an app…
PunchTab touts itself as “the world’s first instant loyalty platform.” Flush with $5.25 million in venture funding, the company is expanding into the mobile realm with a giveaways iPhone app called “PunchTab Giveaways.” The app will enable consumers to take part in publishers’ contests on their mobile phones. To give you a better idea of…
Merchants running deals with providers like Groupon and LivingSocial face many challenges, ranging from how to handle the traffic a daily deal will bring into their establishment, to ensuring profitability despite the steep discount being offered, to figuring out how to build long-term loyalty. Thankfully, there are many tools, companies and solutions out there offering…
John Vitti, CMO and co-founder of Mobile Spinach, a white-label platform giving publishers the ability to sell discounted mobile currency to their users, shares his thoughts on why daily deals will continue to be big this holiday season, not just for consumers but for businesses, too. He tells businesses that offering the biggest deal possible…
Steve Jobs once said “mobile ads suck.” Agency CEOs at an Advertising Week panel echo that sentiment and the progress toward improving the realm of mobile ads is questionable. Duff Stewart, CEO of Omnicom’s GSD&M, noted that smartphones are personal mediums that aren’t conducive to the intrusion of ads. However, he said apps offer a…
Lab42, a market research company, surveyed 1,000 social media users to gauge their thoughts on their thoughts on liking a brand on Facebook. Among the key findings are: 87 percent of users like brands on Facebook 82 percent of those who like brands on Facebook say it’s a good place to interact with brands, with…
Consumers are becoming more hesitant to share personal information with marketers
CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.
Negative press continues to nag the deals industry — customers are facing buyer’s remorse and merchants are not seeing expected returns, leaving deal providers pressured to pivot their business models and come out ahead. The lingering issue is how daily-deals companies like Groupon and LivingSocial can mend their relationships with both merchants and customers. Improving…