Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.

Planning for a social media crisis is becoming the norm, just like the fire department might practice emergency drills in the event of a high rise fire.

The NewFronts are underway and digital publishers are pitching media buyers with innovative storytelling, groundbreaking video experiences and safety.

Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign.

Niharika Shah, vice president and head of brand marketing and advertising at Prudential, on why, and how, its long-time in-house agency works.

You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to do it so you can take action immediately.

KFC CMO Kevin Hochman talks about marketing challenges, the KFC Instagram game experience and his colorful past marketing cosmetics.

Nick Stiritz, senior brand manager PowerBar, takes us behind the scenes of the "Clean Start" campaign and the challenges working with Ryan Lochte.

Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.

Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.