If you don't have at least two years worth of data," says Alex Kota, vice president of advertising for Troy, MI-based Kmart, "then you are already behind.

The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever - on the Internet for an entire college semester. The team:

Virtual Wall Street The web's highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast

Skip-free technology in portable CD players makes life a dream for skateboarders and joggers. Yet Sony's Discman with ESP2 Steady Sound needed to give

Customers evaluate your company's sales and service based on how well you provide accurate information and quick solutions. Seamless customer support

Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker's

1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management

THURSDAY, FEBRUARY 11 7:45 AM - 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM - 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,

Blame it on B'omarr Monk.The spidery-looking droid from "Star Wars"-who only appears in "Return of the Jedi" for a few seconds-inadvertently led toy titan

This year promises to be an interesting - if not exciting - one for marketers. A robust economy, low unemployment, and low interest rates are driving