COX DIRECT, Largo, FL, has cut the annual circulation of its Carol Wright cooperative direct mail program from 250 million to 200 million pieces to better

AMERICAN STUDENT LIST Inc., Mineola, NY, has filed a lawsuit alleging a former employee and his new companies are marketing names compiled by ASL.In a

THERE ARE AS many ways of making a good list recommendation as there are loopholes in our tax laws. I have some real favorites, but the one that comes

As early as this month, the U.S. Senate will consider a bill regulatingdirect-mail sweepstakes. The Deceptive Mail Prevention and Enforcement Act(S-335),

Spiegel is my co-pilotRetailers can piggyback on United Airlines' Mileage Plus through a loyaltyprogram called Mileage Plus Shopping. It's the first Momentum

Accepted College and University Administrators Masterfile This file of 62,000 top administrators include officials responsible for the institution's operation.

Big Flower Holdings, Inc. will be merged into BFH Merger Corp., an entity formed by holding company Thomas H. Lee Co. and financial advisory firm Evercore

Experian, Orange, CA, has launched a spin-off of BehaviorBank, its self-reported consumer information warehouse. The new product, BehaviorBank for Catalogers,

A bill to overhaul the banking laws of the United States may be derailed by Massachusetts Democrat Edward Markey, according to wire reports. To push to

NAOG Outdoor Group Men's Enhanced Database The database combines 1.7 million members from Handyman Club of America, North American Hunting Club and North