Abacus Appoints Haney VP, Strategic Partnerships
Abacus Direct, a division of DoubleClick, Inc., has named G. Jack Haney vice president, strategic partnerships. His responsibilities will include maintaining
Abacus Direct, a division of DoubleClick, Inc., has named G. Jack Haney vice president, strategic partnerships. His responsibilities will include maintaining
It's winter. Fish is the diet dinner du jour, and waistlines are at issue - especially after the holiday season's Millennium fetes.Apart from the restaurant
Why would 100,000 people travel to a corporation's anniversary event, competing for the opportunity and paying for the privilege?Why would a group of
The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,
Snyder Communications, Inc. last month officially launched Bounty SCA Worldwide, a division that organizes the numerous marketing services businesses
In December's column, we discussed the three things any manufacturer needs to execute a successful promotion plan: 1) Know what you want and what you're
Call Center Sales Metrics 101: What are your reports really telling you?When it comes to using the telephone as a sales and marketing tool, a couple of
THE DEBATE OVER attitudinal research vs. product use history won't likely be settled soon, but now at least it has a moderator. Segway, a new joint venture
Undeliverable rates of 50% to 60% are bad under any circumstances, but when a direct mail package costs upward of $15 they can drain a marketer's budget.Such
YEAH, YEAH, sure, sure. Jan. 1, 2000 has come and gone, and Y2K turned out to be the most over-hyped dud since the "Seinfeld" finale. Our computers still