THE PROFESSIONALS DATABASE Marketers can reach 660,287 individuals from all occupations with this compiled file, a segment of Walter Karl's Shareforce

In compiling the PROMO 100 each year, we collect a copious amount of information that isn't used to determine the rankings and, therefore, never makes

The information industry has lost its bid to hold off implementation of the Gramm-Leach-Bliley financial services modernization act. As of July 1, companies will have to conform with its data-sharing restrictions.

Component Strategies--Windows Users This file identifies 35,176 people who use Windows or Windows NT operating systems at their firms and purchase related

The Chicago Association of Direct Marketing (CADM) has revised its code of conduct for the first time since the early 1980's. Failure to comply could

DIMAC Marketing Partners, Windsor, CT, has formed a partnership with coupon company coolsavings.com Inc. Under the agreement, DIMAC's clients can offer

24/7 Media Inc., New York, has been chosen to manage Bigfoot Communication's opt-in e-mail list containing 600,000 international e-mail addresses. The

Telecom ministers of the European Union are trying to reach agreement on a potential ban on spam coming into EU nations, Reuters reported. ...

In a deal that could help direct marketers in the wireless arena, America Online Inc. and AT&T Wireless Group Inc. have formed a pact to promote wireless

Global marketing services company Hawkeye Communications, New York, has acquired direct marketing consultancy Custometrics, London. Custometrics specializes