The Direct Marketing Association's group of List Leaders agreed yesterday to spearhead an initiative to create a Web-based set of standards for companies to follow when transmitting orders. ...

Good news abounds about online advertising. Two studies released Wednesday at the Jupiter Media Metrix Online Advertising Forum in New York, predicted

Stephen Collins, the chief financial officer for DoubleClick Inc., New York, will step down from his position Aug. 10.

Bradford Group Exchange, the collectibles direct marketer, will use Unica Corp.'s Affinium software to better target customers and manage its marketing

Simon Worldwide (formerly Cyrk, Inc.) announced that co-ceo Allan Brown would assume all ceo responsibilities following the resignation of co-ceo (and

Tom Christal's first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

Despite the absence of a scheduled co-presenter from JCPenney, InfoWorks senior vice president Brad Rukstales offered insight into how retailers and catalogers can segment transaction, demographic and attitudinal data to make appropriate offers to specific customer groups. ...

Becoming an "E" focused company allowed for a variety of adjectives, including exciting, energizing, enabling, educational, entertaining, as well as the

When the rewards are tangible, such as saving money off the final bill, consumer concerns about privacy go right out the window. But the industry needs to do a better job of selling the benefits and convincing customers that sharing both personal and sales data will build a relationship between the marketer and the consumer.

Protagona Preview: a data analysis tool that joins Protagona Worldwide's Ensemble suite of marketing campaign software. Preview allows marketers to integrate