Maybe the reason consumers complain so vehemently about direct marketing is not because they dislike it, but because they like it so much, and want it

CASH AND A SMILE Western Union, Denver, is jumping into the incentive game with Corporate GiftGram, a gift check that can be used as an employee reward.

RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based gifts marketer is running the SEM gamut...

Sept. 10, 2002 HP declared a media-quiet day in commemoration of the events that occurred last Sept. 11. HP said it would not allow any press releases

Customer relationship management gurus have integrated billions of bytes of customer data from dozens of divergent databases and spent hundreds of millions

Simon & Schuster may not have known how much it would need to spend to clean its contact database, but it knew what not doing the job was costing: Every

Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage their their mailings and build their customer contact strategy. But a surprising number of companies don't regularly calculate some of the

Singapore agencies dominated the Promotion Marketing Awards of Asia, with Bates/141 Singapore and its client Asia Pacific Breweries taking top honors

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

Findyourspot.com at Postal Address Within the past 12 months, 299,141 people have filled out an online lifestyle and interest quiz. The quiz matches new