Old-school merchants like Fahrney's Pens are using QR codes in their summer catalog mailings. In doing so, catalogers are taking advantage of the USPS's special summer sale, which gives merchants a 3% mailing discount. Are you on board with the ...
When you’re running a promotion for three consecutive years, it’s got to incorporate some freshness. And that is the plan for WWE and 7-Eleven as the convenience stores began a month-long promotion.
Bravo wanted to position itself as a solution to industry challenges in the 2011/12 Upfront campaign. Overall objectives were to drive brand awareness, sales and market share and communicate the network’s year-over-year growth and unique value propositions to key decision-makers
In 1953, Michael Emoff's grandparents started a promotional products distributor, Shumsky Enterprises, in Dayton, OH. His mother worked there too
Target has the HP DeskJet 1055 on sale this week, and my mother, who was looking for a new printer, asked if she should get it to replace her existing one. Sure, I told her. It scans and copies and it's only $30. So when I was in Target last ...
I wrote last week about Waffle House's QR code faux pas. Now I've got to write about a positive experience. I was at a family gathering in Virginia this weekend and decided I wasn't going to put work in the way. Then we all went to breakfast at a ...
VALPAK DIRECT MARKETING SERVICES: is launching its first national QR campaign over the next to months.
A new study from ExactTarget shows that mobile email and text messages have played a part in a significant number of mobile purchases.
I have to give Waffle House credit for getting on board with QR codes. But I have to groan at its execution. Waffle House put a QR code in its Facebook photo album a few days ago. The problem is, very few of its followers knew what the heck it was. ...
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