CM Weekly July 25, 2021 The social commerce market in the U.S. will rise by 35.8 percent in 2021 to $36.62 billion, according to an eMarketer forecast. Moreover, about half of users ages 18 to 34 are expected to make at least one purchase via social platforms this year. That’s compelling data for marketers to…
CM Weekly July 18, 2021 Consider this sobering stat: Gartner’s annual CMO Spend Survey released this week, which polled 400 CMO and marketing leaders in North America, the UK, France and Germany, revealed that marketing budgets fell to 6.4 percent of company revenue in 2021, down from 11 percent in 2020. The study suggests that…
A new generation of CMOs pressured to drive growth and disruptions through marketing will be the spark that ignites agencies to reorganize or retreat.
P&G Chief Brand Officer Marc Pritchard on making major changes internally to drive growth and leadership.
A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand.
AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here's a quick recap.
CMOs will ‘grow or go’ in the coming year as chief growth officers move in to lead a variety of marketing functions with the specific goal of driving growth.
The new CEO Arthur Sadoun let employees know of the new rule through a memo reportedly leaked to the press.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 23, 2017 It’s Not Too Late—Marketing to Millennials 2017 is On-Demand Register now to hear Millennial marketing case studies from Dr Pepper, Avnet, Fabletics and more at our first virtual event. More… SPONSORED BY: Marketing that Really Leads to Sales Free On-Demand…
Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here's an inside look.