CM Weekly March 24, 2024 Mastercard will launch the second iteration of its Artist Accelerator program next month, which equips emerging artists with tools to thrive in the digital economy, including merchandizing, marketing, monetization and promotional skills. New to the program this year is a partnership with live touring series and music discovery platform OnesToWatch,…
Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.
We spoke with H&R Block's Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.
CM Weekly March 3, 2024 A report from Edelman and LinkedIn on the impact B2B thought leadership has shed new light on how to approach out-of-market buyers. Ninety percent of decision-makers and C-suite executives surveyed said they would be moderately or very likely more receptive to sales or marketing outreach from an organization that consistently…
Five key areas to look at when evaluating the performance of your partnership and affiliate programs.
CM Weekly February 25, 2024 According to a survey of B2B marketers and business leaders performed by growth agency Walker Sands, 79% of marketing decision-makers experience more pressure from their C-suite and executive teams to measure marketing success based on key business outcomes than they did five years ago. Moreover, 58% agree that they struggle…
Although no one wants to come across as arrogant or braggy, it’s perfectly acceptable to share the news of your awards and accolades. Here are seven ways to do so.
We caught up with Ann Hagner, SVP Integrated at Walker Sands, to discuss ways that B2B marketers can better align with C-suite goals, how to build internal relationships, advice for channel marketers, and more.
While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.
CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.