Email Marketing
Social, Mobile and Local: Why They Matter for Email Marketers
In this webinar, Silverpop will offer advice for leveraging social, mobile and local “mocial” channels to enhance multichannel marketing campaigns...
Boost Email Relevance: 8 Steps That Drive Results
In this valuable one-hour webinar, email marketing expert, Tina Stewart will share eight proven strategies to increase your email program's relevance and boost your ROI...
Don't Make Email Marketing a Siloed Experience
A siloed approach to email marketing and campaign management only leads to customer fatigue and frustration. Organizations that tear down these walls and deliver a relevant, seamless, cross-channel customer experience will be rewarded with share of mind—and wallet. ...
25 Trendsetters to Watch
The editors of Chief Marketer compiled an educated but fairly personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally informal list of the brands at the forefront of those efforts...
Tips for Better Holiday Email Marketing Campaigns
Fortunately for retailers working to increase their percentage of the estimated $873 to $877 billion in total holiday sales, setting up email marketing for holiday shoppers takes less time than it does to untangle the lights and unpack the ornaments. Here's some tips to put together an effective holiday email campaign. ...
Tips for Leveraging Mobile Marketing Email
To make the most of mobile email, however, it's critical that you think beyond the traditional messages you send to your customer's desktop PC. Obviously you must optimize the physical format of the email to the device. But just as important is leveraging the mindset and motivation of mobile users. ...
The Cumulative Effect of Email Opt-Outs
The bottom line is that, through opt-outs, virtual and mental, customers are revoking businesses' permission to communicate with them. ...
Quick Tips: Mobile Email Design
Do you read email on your smartphone? You're not alone. Keep this in mind when creating email campaigns...
Green & Black's Chocolates Live Events: Part Focus Group, Part Lead Gen
Green & Black Organic Chocolate has three flavor suggestions (from among its 13 varieties) for chocolate lovers who feel like kids again when they eat chocolate, who prefer sporty dress styles and who like to spend their leisure time networking. The company also has three suggestions for chocolate enthusiasts who prefer Rieslings to sauvignon blancs, like iguanas more than cats and would prefer to while away their idle hours watching indie films. How is Green & Black determining which consumers possess these attributes? It's asking them, both through a series of quick surveys administered at live events and through its Facebook page. ...
Budget Watch: Experts Share Where Marketers Should Put Their Dollars in 2012
Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:...
Cracking the Inbox
How do you get your messages into the inbox and not the spam folder? Chief Marketer talked with several industry pros to get their thoughts on email deliverability...
Made-to-Order Marketing: Chief Marketer Marketing Research Survey
One-to-one marketing is no longer a buzz phrase. It's been part of the marketing discussion for so long that it's become an accepted philosophy...
Aeropostale's P.S. Rewards Builds Loyalty Among Shopping Moms
A new loyalty program from Aeropostale P.S. was created using two primary sources of input. Yes, the brand's marketing executives conducted tests and research. But they also asked their mothers. The program, P.S. Rewards, was launched in mid-July to boost the fortunes of Aeropostale's youth-focused brand. It was created more for the mothers who buy the line's offerings than for the kids who wear them. ...
Email List Rental: Why You Need to Know Where Your Names Have Been
How sure are you that the email lists you acquire are sanitized? That whomever you obtained them from understands "freewill opt-in" and CAN-SPAM compliance the same way that you do? ...
CRM Special Report: Social and Mobile Move Loyalty Beyond Points
There is a temptation to talk about mobile and social in the same breath. The channels came to prominence more or less concurrently. And there is considerable interplay, with consumers using their mobile devices to access social networks. But that said, there is at least one significant difference when it comes to loyalty marketing. ...
Younger Marketers Quicker To Embrace Multichannel Efforts: Survey
Younger marketers’ use of e-mail, social and mobile channels is no surprise to anyone. But a channel use survey from Pitney Bowes did uncover another channel preference that was unexpected: Marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix....
Best Practices: Strategies for Growing an Email Program
Between opt-outs and email address changes, any brand's email list can shrink at the rate of 30% to 35% annually—most of it certainly because of the latter, rather than the former. Thus, it's imperative that marketers always have acquisition tactics in the field to ...
Email And The Chinese Market: One Billion Opportunities, One Billion Potential Pitfalls
There's a temptation for direct marketers to approach mainland China as just another collection of 1.34 billion potential customers. The English language has a word that describes this tactic. Failure. To illustrate a simple yet significant difference between Chinese consumers and westerners, consider how the U.S. direct industry would fare if people didn't have ready access to credit cards. In China credit cards are relatively new......
Online Trust Alliance Forms Data Security Framework
The Online Trust Alliance (OTA) has released a framework of security guidelines designed to help email and online marketers protect their valuable data assets. ...
Rebuilding The Shack: Radio Shack Remodels its Brand Without Tearing Down its Legacy
Can a 90-year-old brand with a name that evokes both your great-grandfather's mass medium and a backyard shed get hip? Fort Worth-based RadioShack thinks so...
Concentrate on B-to-B Enewsletter Content
Putting together a B-to-B e-newsletter? Focus on the actual reader, not the company...
Nine Ways to Get Customers to Fall in Love with Your Email Marketing
When it comes to email marketing, the last thing you need is for your customers to take you for granted. Here are nine ways to connect with your subscribers through every stage of the relationship...
Why Choosing an Email Service Provider Is Like Buying a House
Just as there is not one ideal house, there is no one ideal email service provider. But how do you know which is the right one for your needs and budget? Keeping these five tenets in mind can help you select the best ESP for you (and maybe the best house too!). ...
Email 2011: Another Pro Prognosticates
Luke Lawson, Experian CheetahMail UK and United Mail Solutions UK, offers his predictions regarding email marketing for 2011....
InterContinental Hotels Gets Personal with Integrated Email Platform
InterContinental Hotels Group (IHG) wanted to be able to create highly personalized transactional emails and lifecycle messaging for each of its seven brands on the fly. What’s more, it wanted to automate the process so that customers could receive the appropriate messages in as close to real-time as possible. Now that it integrated a new email platform, it can....
