The Transaction Transformation – Critical Data Enabling Brand Outcomes & Media Value
FREE ON DEMAND WEBINAR
When properly applied, accurate and actionable data drive brand share growth and accelerated marketing outcomes. This executive dialog will provide insights and advice for marketing executives seeking to improve results within a data driven organization. Our panel of senior marketing leaders will share how they see data impacting marketing results now and into the future, including:
- How successful marketers use data differently
- Tips for data driven marketers to improve their outcomes
- When and where executives should engage in activation and measurement
Join Verisk, IBM, and Westwood One to discuss how purchase data and other essential data triggers are leading the way for media growth and brand performance. Additionally, Commerce Signals will share key takeaways from its 2021 Holiday Spend Forecast based on historical and recent consumer card spending trends.
Presenter:
Panel Moderator: Damian Garbaccio
Executive-in-Residence
Verisk
Damian Garbaccio stands at the forefront of technology, media and marketing by providing value and progressive martech solutions to some of the largest brands in advertising today. As a calculated risk taker with deep industry knowledge, he leads enterprise data and technology adoption across all brand verticals, advanced TV / media, and attribution (marketing effectiveness) solutions. With over 18 years of experience in advanced marketing tech, digital media, and advertising, Garbaccio has always been driven by his core values of integrity, innovation, and growth. He is currently an Executive-in-Residence at Commerce Signals, a Verisk Financial business (NASDAQ: VRSK); a leading source of credit and debit card data for marketers.
Pierre Bouvard
Chief Insights Officer
Cumulus Media/Westwood One
Damian Garbaccio stands at the forefront of technology, media and marketing by providing value and progressive martech solutions to some of the largest brands in advertising today. As a calculated risk taker with deep industry knowledge, he leads enterprise data and technology adoption across all brand verticals, advanced TV / media, and attribution (marketing effectiveness) solutions. With over 18 years of experience in advanced marketing tech, digital media, and advertising, Garbaccio has always been driven by his core values of integrity, innovation, and growth. He is currently an Executive-in-Residence at Commerce Signals, a Verisk Financial business (NASDAQ: VRSK); a leading source of credit and debit card data for marketers.
Jeremy Hlavacek
Head of Revenue
IBM Watson Advertising
Damian Garbaccio stands at the forefront of technology, media and marketing by providing value and progressive martech solutions to some of the largest brands in advertising today. As a calculated risk taker with deep industry knowledge, he leads enterprise data and technology adoption across all brand verticals, advanced TV / media, and attribution (marketing effectiveness) solutions. With over 18 years of experience in advanced marketing tech, digital media, and advertising, Garbaccio has always been driven by his core values of integrity, innovation, and growth. He is currently an Executive-in-Residence at Commerce Signals, a Verisk Financial business (NASDAQ: VRSK); a leading source of credit and debit card data for marketers.
Andrew Mantis
President
Commerce Signals
As president and chief commercial officer of commerce and media solutions at Verisk Financial, Andrew Mantis is responsible for the Commerce and Media Solutions teams, including Verisk Financial businesses Commerce Signals and Marketview. Under Andy’s guidance, the Commerce and Media Solutions teams leverage consumer spend data to help customers better reach and engage with their customers and prospects, optimize their media spend, and uncover insights to make strategic decisions and improve competitive performance.
Moderator:
Kaylee Hultgren
Group Content Manager
Chief Marketer/Event Marketer
Sponsored by: 
