1998 PROMO All Stars
With each online purchase, the CDNow customer received an electronic "Scratch & Win" game card that showed instantly if the participant had won anything.
With each online purchase, the CDNow customer received an electronic "Scratch & Win" game card that showed instantly if the participant had won anything.
Karen Corsaro's son Anthony wanted a Nike outfit for his fifth birthday. She got to the cash register with $250 worth of clothes and $70 worth of Mall
David Baney and R.J. Milano haven't had an actual boss since April, yet they've managed to steer McDonald's marketing through an important turnaround
U.K-based Air Miles Travel Promotions Plc. (www.airmiles.co.uk), a large loyalty company and subsidiary of British Airways, has hired U.K.-based Internet
There are no big surprises in DIRECT's annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these
Then Stephen A. Cone joined Fidelity Investments last February as president of customer marketing in its retail group, his mission was to bring a more
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Share a Secret/USA Building a solid base of loyal customers is tough enough. But turning loyal users into active proselytizers for the brand? C'mon. That's
It's a Man's Thing/England Worthington Bitter's beer market share had seen significant growth since 1990 in the United Kingdom, largely due to increased
An odd thing happened one night in late October. At the same time the league that slams basketballs was nervously canceling upcoming games because of