Chief Direct Marketer 6/29/16
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 29, 2016 How Branded Entertainment Can Save Advertising As traditional ad inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content. Integrating brands into movies and TV programming is one entertaining option. More… SPONSORED BY: Reach…