Search Results for: data

We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.

Friday February 25, 2022 Amid Putin’s invasion of Ukraine, UEFA will now move the 2022 UEFA Champions League out of Russia with the formal decision set to be announced today at an UEFA executive committee meeting, according to multiple reports. The men’s soccer game was originally slated to take pace on May 28 at Saint […]

  Thursday February 24, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. 7-Eleven and Rocket League locked in a deal that will include the game’s esports endeavors in addition to providing exclusive in-game 7-Eleven customization items and as well as a fan-designed real-life 7-Eleven car. To top it off, the […]

Wednesday February 23, 2022 US women national soccer team players landed an agreement with the US Soccer Federation that will end a six-year legal battle over equal pay and includes $24 million plus bonuses that match the men’s team. That figure includes a fund with $2 million to benefit players in their post-soccer careers and […]

Supply-related trends in digital marketing that the industry should be watching.

What Google’s latest privacy move means for the marketing and mobile advertising communities.

CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.

Friday February 18, 2022 Seven-time NBA All-Star Tracy McGrady announced the launch of his nationwide basketball league, Ones Basketball Association. The league will feature a one-on-one seven-city qualifying tournament to identify the best players in the nation. The top three players from each city will advance to the OBA Finals in Las Vegas in July. […]

  Thursday February 17, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. With IEM Katowice on the horizon, ESL Gaming detailed plans to host the upcoming Dota 2 Major in ESL One Stockholm powered by Intel, running May 12-22, and marking the first major event for the title to welcome […]

A SeeHer Series Search Engagement leader and SeeHer member EDO is working with SeeHer in Sports to explore the value of women’s sports, develop a comprehensive comparison to men’s sports, and analyze how well high-scoring GEMR ads perform in women’s and men’s sports programming. For Super Bowl LVI, EDO analyzed how well the celebrities in […]