| Email Optimization | Forming a True Sales-Marketing Partnership |
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May 4, 2017 |
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NASCAR Drives Relationships for B2B Sponsors
Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow Chemical, W.W. Grainger and Caterpillar. More…
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Is Predictive Analytics Your ABM Silver Bullet?
Way back when, companies typically defined their “hot” lists based on broad criteria, often defaulting to company size, product line, or even the Fortune 500. But these lists can be way off target when it actually comes to producing sales. More…
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| Masters of Brand Activation |
| A full-day of content for marketers focused on trends, insights and ideas for leveraging brand activations across your marketing mix—all anchored by the PRO Awards, the world’s largest recognition program for promotion marketing. Early bird pricing now in effect through May 18. |
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3 Key Strategies to Analyze Your Brand
While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option. More…
After Ads Appeared Beside Offensive Content, NewFronts Sell Safety
The NewFronts are underway and digital publishers are pitching media buyers with innovative storytelling, groundbreaking video experiences and safety. More…
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| Marketing in the Engagement Economy |
| How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization) interacts with customers? Find out in this free webinar. |
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| Job Opportunities |
Digital Marketing Manager
CSL Behring, King of Prussia, PA
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AWHONN, District of Columbia
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Epsilon, San Diego, CA
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Epsilon, Woburn, MA
Product Marketing Manager: Car Sharing- A3Ventures
AAA, Oakland, CA
Regional Marketing Manager, Bone / Cardio Health - New York, NY
Amgen, Albany, NY
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CASE STUDY: SoMe Connect
Discover how this Chicago-based B2B Top Shop helped Byram Healthcare capture their customer base's attention with social targeting in this exclusive case study.
CASE STUDY: Red House
IHS Markit worked with Alpharetta, GA-based Red House to integrate their global, regional and product marketing teams. Learn more in this B2B Top Shops profile.
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