Short Cuts
Charles Schwab has been Company of the Year by the Direct Marketing Association Insurance & Financial Services Council (IFSC). Alexander Galanek, senior
Charles Schwab has been Company of the Year by the Direct Marketing Association Insurance & Financial Services Council (IFSC). Alexander Galanek, senior
Federated Department Stores, Inc., Cincinnati, has formed Federated Direct, a new division that will include its Macy's By Mail, Macys.Com, and newly-acquired
Catalina Marketing Corp., Saint Petersburg, FL, has acquired CompuScan Marketing, Inc. The acquisition will boost Catalina's ability to generate in-store
The buzzwords of online marketing circle our heads like electrons around the nucleus of an atom: "one-to-one relationships," "permission marketing," "mass
Sizzling is the word for it. Salary increases for marketers in 1998 were at their highest since the start of the decade. Bonuses are now reaching deeper
You're a Boston-based company with six million customers and $600 billion in assets. You offer products like discount brokerage retirement funds, life
Response Associates, San Francisco, hired Mark Freeman as operations manager.Kerker Marketing Communications, Minneapolis, named Scott Dahlgren media
ADBERTISING CONGLOMERATE Young & Rubicam Inc., New York, agreed in April to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million
THE TV GUIDE Magazine Group has created a new position for director of database marketing, and has tapped David Bernard-previously the managing director
IN A RECENT issue of Forbes magazine, Andersen Consulting's chief executive and managing partner George Shaheen said: "The changes coming in the next