Rodale to Use Acxiom’s Solvitur
Rodale Press, the Emmaus, PA-based magazine publisher, has reached an agreement to receive a "customer-centric" marketing solution and integrated campaign
Rodale Press, the Emmaus, PA-based magazine publisher, has reached an agreement to receive a "customer-centric" marketing solution and integrated campaign
Hal L. Burnett, list industry pioneer, died Sunday, May 2. He was 74. Burnett began his career in the list business in 1960, representing Compiler's Plus,
Contributors A list of donors to charitable and political causes identifies more than 1 million individuals. Telephone numbers are available for more
Acxiom Corporation, and Abacus Direct have formed a multi-year strategic partnership aimed at generating new products for customers of selected vertical
Service bureau Sitel Corp., Baltimore, has signed a three-year outsourcing contract with Compaq Computer Brasil Ind. Ltda. to provide customer relationship
OgilvyOne Worldwide has launched its own database management tool, OgilvyOne Bridge, in Japan and the Philippines. The product collects and manages data
The U.S. Postal Service withdrew its request for a Postal Rate Commission endorsement for Mailing Online, an experimental electronic service for expediting
Senders of unsolicited e-mail to New Jersey residents would be required to label their solicitations "advertisements" according to legislation just introduced
Harte-Hanks Inc., San Antonio, TX, has elected Larry Franklin chairman and chief executive and Richard M. Hochhauser president and COO. Previously, Franklin
HotData, Inc., Austin, TX, has inked an agreement to provide The Polk Company and Dun & Bradstreet information directly into desktop software applications