The 2002 Globes Awards were presented by the Association of Promotion Marketing Agencies Worldwide last month. The Gran Prix went to a New Zealand campaign

April 30 I learned something today about conducting an effective job search: to always remember this is my job search and I need to manage it at a pace

A month of last-minute nightmares and sweet-dream solutions It's 3 a.m. Do you know where your ad slicks are? No matter how well you've prepared the campaign,

The recession was supposed to be a boon to coupon spending. Faced with reduced consumer consumption, marketers would return to the tried-and-true coupon

Three trends put entertainment licensing in decline last year: The poor economy, skittish retailers, and a lack of hot properties (again). Licensing fees

Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in

Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks

Easton Press Since the events of Sept. 11, countless American-themed products have made their way to the marketplace. While sentiments such as patriotism

I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?

It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events the dot-com implosion, the Sept. 11 terrorist