Promoting to gays is no longer a walk on the wild side. Gay marketing has really come out of the closet, quips Wes Combs, president and co-founder of

McDonald's Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald's for destroying

Rockport Famous for its award-winning walking shoes, Rockport attempts a youthful makeover with its debut catazine called Feat, Adventures in Living.

McDonald's Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald's for destroying

A BITTER FIGHT over control of A Moving Experience, a marketer of new-mover lists, is being played out in a Las Vegas court. Whoever wins, it's clear

Experian eMarketing has reached a settlement with the Mail Abuse Prevention System (MAPS).

The bad guys were easy to spot in August, when FBI agents arrested eight people accused of stealing $13 million by embezzling sweepstakes gamepieces.

New York City-based Scholastic Entertainment and Milford, CT-based Subway this month team on a kids’ meal promotion starring Scholastic’s classic Schoolhouse

God, I love an ad that says Shape up. I've noticed them more and more the last few months. My favorite is the Citibank TV spot where the fire and police

Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.