Starting with the wrong assumptions on the telephone is like rolling a boulder uphill. While it can be done, you've got a much better shot at success

Are you as upset with Christopher Columbus and steam trains as I am? It's largely their fault we have such a tough time integrating phone marketing and

Before there was A&E Network's $10 million multi-partner promotionalcampaign for Horatio Hornblower, there was the direct-mail search for thenext Mrs.

Joe Cloutier likes the new brand of nostalgia being served up at Denny'sRestaurants. Cloutier's year-old franchise in Rockport, ME, is buildingstores

It's a good time for the promotion business.It's a time when the deepest of the deep-pocket marketers are embracing below-the-line activities as the bottom-line

IN YEARS GONE BY, the acquisition of new customers was a company's primary growth strategy. But as we analyze our businesses, we see that understanding

OF COURSE you know the difference between America Online and a computer virus: A computer virus works.I was musing over this minor truism as I tried vainly

YOU'VE GOT TO give John Peterman this much credit: While his catalog may have gone out in a blaze of glory, the flames have yet to die, judging from the

Unless you've spent the last few years on Pluto, you know that the Internet has grown massively in popularity, and that has had a huge effect on how traditional

David Duke, a perennial Republican political candidate and former Ku Klux Klan Grand Wizard, has been called before a Louisiana grand jury investigating