I can't wait until the day when online promotions are no longer treated as "new and different." Soon, the vast majority of Internet campaigns will be

Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies first

New Page 5 Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies

brooklyn Union has found a major new lead-generation tool - an online business reply card connected to its Web site. Web responses accounted for 10% of

Q: What is the only college to offer a bachelor of science degree in direct marketing?A: The Fashion Institute of Technology.Come again?That's right.

The U.S. Postal Service has imposed new mailing eligibility rules that it has adopted to implement the Deceptive Mail Prevention and Enforcement Act (DMPEA).The

egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of

independent bookstores, which have been slowly losing ground to retail store chains and online sellers like Amazon.com, will soon be able to fight back.

Direct mail is getting more personal. And you can thank your printer.In keeping with the general growth of one-to-one marketing and the demand for more

as Internet network advertising company DoubleClick Inc. takes the heat from the dark side of the privacy spotlight - it has five state attorneys general