Target is testing a voice-activated coupon as a way to encourage people to start using Google Assistant to shop at Target.

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With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Here are 7 red flags to watch for.

When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.

In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen.

Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.

There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.

Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.

From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.

Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.