A children's advocacy group is calling on the federal government to pull a public service advertisement featuring the overweight, but well-known character Shrek, who serves as a pro-health spokesperson.
Promotions firm ePrize evacuated its Pleasant Ridge, MI headquarters, following an explosion Friday at 2:15 p.m. when a crane outside the building hit a power line.
It's that time of year again. Time to wear your shoes out, lose your voice, and fill your head full of information. Sessions? Exhibit Hall? No, it's P-A-R-T-"Why" because it's Ad:Tech time. When it comes to parties, San Francisco rarely...
Brand marketers have been trying to figure out how to cash in on the blogosphere. In the meantime, they should look at how bloggers helped take down Don Imus.
Over the years, Google's mantra of "Do no evil" went from an unorthodox, out of the box approach to capitalism to the butt of many jokes dealing with their lack of transparency. They have even been accused of having an unpredictable, unexplainable, almost dictatorial behavior.
Hey, Richard, why not? Why can't someone build a CRM application for the common lot (or in this case common, fairly large not-for-profit?)
Behavioral data are just what they seem—data that reveal the buying behavior of our customers and prospects. They generally are associated with Websites where companies capture and analyze the clickstream of visitors.
Depending on how several lawsuits are decided, marketers may either lose a channel to consumers, or Departments of Motor Vehicles may be turned into 51 shared-mail service providers -- one for each state, plus the District of Colombia.
Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you're on your way to one of your most successful product launches. That's what
A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier's local outlet to