There aren't many frequent flyer programs in which the top redemption option is to stay on a Caribbean island belonging to the man who owns the airline.

A college friend once ran for student government president on the sole campaign promise he would shake the hand of every student on campus.Marla Isackson,

WHILE GAS AND electric utility customers generally feel positive about their service providers, cable TV companies may face customer defection in a deregulated

Best Buy needed only one take to nail the TV spot for its School Gear back-to-school sweepstakes. The premise was familiar: Kids clamor so hard for clothes,

PRINT TECHNOLOGY has allowed direct marketers to edge closer to the ideal of one-to-one marketing. Leading the charge is on-demand printing, which enables

WHAT IT COST to keep a customer, and what's it worth over the long haul? These are two of the most important questions DMers can ask themselves these

POSING FOR a portrait in his company's lavish Woodland Hills, CA lobby, Michael Carr, president and CEO of muscle-mag publisher Weider Publications, briefly

ONE OF THE best books I've ever read on the subject of customer retention is "The Loyalty Effect" by Frederick F. Reichheld (Harvard Business School Press).Many

Global Branding and Activation Dean Barrett, Vice President, Global Marketing, McDonald's Corporation.Coffee Break in the Exhibit HallThe Promotion World

Just knowing that old John Mellencamp song makes me far too old to personally enjoy the near pain-inducing sour flavor of this kid riot-causing candy.