Conducting some brand recognition research within my family, I asked my 14-year-old nephew what commercials he remembered from Super Bowl '07. He named

Google’s made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search. At least, that’s how it looks now.

In a recent development amongst fed-up Affiliate Managers across the major networks, they have joined forces to create their own fraternity. This "Pimp Union" as they are calling it will be "Alpha Male Epsilon.

Marketers are helping boost the box office with ties to DreamWorks Animation’s “Shrek the Third,” which smashed the opening weekend records with $122 million in ticket sales.

Donald Trump has called it quits on his once popular reality show, “The Apprentice.”

Blogs haven’t been around all that long, but for the life of me I can’t put my finger on the precise date that everybody--especially brands--felt that he absolutely had to have a blog in order to feel complete in the marketing area.

(Multichannel Merchant) Often it's not talent that separates the good catalog designers and copywriters from the great ones; it's knowledge. Specifically, marketing knowledge.

(Promo) Put a bowl of Hershey Kisses on a counter, add the smell of chocolate and you're on your way to one of your most successful product launches.

Since the last draftee reported for duty in December 1972, Uncle Sam has had to hustle to staff an all-volunteer armed force. That means the U.S. Army has to recruit 80,000 soldiers every year

With the growing popularity of on-demand software, also called software-as-a-service (SaaS), the old debate of in-sourcing vs. outsourcing rages on in many technology segments