More than a few owners of marketing service companies are wondering if now is a good time to either sell their company or raise capital

Hilton has put $25 million toward rebranding its loyalty program hoping to change the perception of hotel marketing among travelers. The basic premise moves the messaging from earning and redeeming miles, to visions of breathtaking images of wondrous, magical places awaiting unforgettable experiences.

Many shoppers use Black Friday and Cyber Monday terminology in search, expecting to find aggressive deals. Marketers should plan carefully before incorporating these keywords into their portfolios to avoid incurring unwanted costs and non-converting clicks.

IPG

Publicis Groupe has acquired Toronto-based In-Sync, a market research firm which specializes in providing information to the pharmaceutical and healthcare verticals. Publicis

Advertising and communications company Publicis Groupe has acquired a 5% stake in Taterka Comunicacoes, an advertising agency based in Sao Paulo, Brazil.

Broken media buying models can sink a brand's advertising performance. Still, they can run rampant today, even among top brands.

Almost a third of social-network users think they’re a good place to learn more about brands and the products or services they sell, according to a new survey by Publicis Groupe division Performics and analytics firm ROI Research

Publicis Groupe SA has closed its acquisition of Razorfish, a marketing agency formerly owned by Microsoft.

Alcone Marketing Group has opened an office in San Francisco and hired Lori Leiva as the manager