A Rose for IMRA Group elects new president. NAPERVILLE, IL - Rosemary Mills Luedke, president of Rose Incentives, was elected president of the Incentive

Seven billion dollars. Seven billion dollars. That's how much the promotion industry added to its total last year, according to the the 1998 Annual Report

NASCAR racing is less well known in the western U.S. than in the rest of the country. So when Tosco Marketing wanted to help the racing league celebrate

COLUMBUS, OH - Giving new meaning to the term "rise and shine," Aurora Foods launched the "Breakfast Over America" balloon tour. It features a 30-foot

NORTH HOLLYWOOD, CA - The Disney feature film Mulan, provides the theme for a new Web site sweepstakes that offers hundreds of prizes, including a $500

The technology-ruled interactive marketing movement is in a state of hyperactive growth. Every time one looks at it is not only larger but has changed

ATLANTA - Holiday Inn is giving kids and families the world this summer - all 360 degrees of it.Building on its kids-eat-free promos, the lodging giant

Apparently, it's the decline without the fall, depending, of course, on who in the coupon business you're talking to. Although total coupon expenditures

The only thing harder than trying to sum up 1997's sampling programs in a single story is trying to put a value on the category. Programs can range from

Birthday Treats BUENOS AIRES - The Cartoon Network celebrated its fifth anniversary here with a program that got kids to show off their artistic abilities