(MarketingClick/Reuters) French advertising group Publicis SA no longer intends to oppose Interpublic Group of Cos. Inc.'s bid for True North Communications

Verizon Communications, New York, has named Lowe Lintas & Partners and Draft Worldwide, New York, as its primary advertising agencies. The move is an

(Reuters)--Interpublic Group of Cos. Inc. has agreed to buy rival advertising group True North Communications Inc. for $2.1 billion in stock in a deal that would create the world's No. 1 advertising and marketing communications concern, the companies said on Monday. ...

It's ironic, really, to see an image ad for Happy Meals. McDonald's turned up the emotional volume on Happy Meal ads last month, breaking its most extensive

The contest for Seagram Co.'s liquor business was won in December by U.K.'s Diageo PLC and France's Pernod Ricard SA, which teamed to beat out rivals

PepsiCo, Somers, NY, in early December won the beverage-market scramble to acquire uber-brand Gatorade and its parent, Quaker Oats, in a $13.4 billion

january Trends: Keebler's Southern California Soccer Consortium and Rosie O'Donnell's Chub Club prove that tapping into consumer touchpoints (such as

Iain Ferguson, ceo of The Sales Machine Euro RSCG, named president of the Association of Promotion Marketing Agencies Worldwide, Stamford, CT. Neil Contess,

Rose Ann Anschuetz took over the Chicago office of Publicis Dialog as president and chief executive officer.Scott Hudgins promoted to partner and group

Miller Brewing Co.'s Joe Jones says he likes his ad agencies to have spoken with promotion shop The Zipatoni Co. before they make a pitch.You'll find