Akron Children's Hospital has revamped its enewsletter program, with an eye towards better tracking responses from parents, donors and other constituents, and growing its email database.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How does the increasing sophistication of mobile devices affect data collection?

Every day, or so it seems, you hear how direct mail is dying and that eventually everything might be electronic.But what happens when the two are melded together? More and more, marketer s are finding that things like personalized URLs (PURLs) and ...

Direct mail is without a doubt one of the most old school of traditional direct response techniques. Paper, printing, postage…it can all seem like the stuff of cavemen to marketers weaned on all things virtual.

The third edition of the Mobile Barcode Trend Report for Q1 2011 was recently published by ScanLife. It showed significant growth in barcode scanning, in terms of active users, app downloads and total scans.

It was February when rapper Lupe Fiasco twittered his large base of followers that something big would happen in New York’s Union Square on a certain day. About 2,000 fans gathered, most expecting to see Fiasco perform, but were instead greeted with a ...

More than half of the moms responding to a study on parenting and mobile use said they first bought a smartphone as a result of having a child

Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps

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More than half of smartphone users look to their phones for some kind of help while shopping, according to new research from market research firm Chadwick Martin Bailey