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How Much do Nonprofits Need Premiums?

How Much do Nonprofits Need Premiums?

Posted on August 16, 2011 by Larry Riggs

Now that the New Year is fast approaching, a lot of 2012 and 16-month calendars from nonprofits are appearing in my mailbox. That got me to thinking: how useful premiums are for boosting donations?

Certainly, the whole population must have become totally inured to return address labels by now. My wife and I both have enough to last for 10 or more years and I don

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