Broadcast/Cable
Advertisers Get Engaged: The Future of TV
Does the future of TV mean the death of the 30-second advertising spot? Not necessarily. This could be an opportunity for growth and creativity in advertising and marketing that didn’t exist before. ...
VOD Advertising: Could the Ad Model That Killed TV Bring It Back to Life?
Consumers have become very comfortable with video-on-demand and DVRs, and marketers are seeing the opportunities to use existing content in these formats. But how do you make sure your TV ad dollars are spent wisely?...
Super Bowl Isn't Right Ad Vehicle for All Brands
Not all programs are right for all brands, even if that program is the Super Bowl, according to the seventh-annual Super Bowl Engagement Survey, conducted by New York-based brand and customer loyalty research consultancy Brand Keys...
Excellent Answers to Meaningless Questions
Any fan of "Anchorman: The Legend of Ron Burgundy" has to remember lady's man Brian Fantana's one-liner about his favorite cologne, Sex Panther: "They've done studies, you know. Sixty-percent of the time it works, every time." Find out why Robert Passikoff says the results of some of the real studies about television viewing habits are just as strange as fiction...
Turn Up Your TV Ad Volume: Get More From Sponsorships Online
You must be proud of your new television campaign. Bet it cost a bundle. Too bad your target audience is using a DVR to breeze right past those snazzy spots. Want to strengthen your TV programming sponsorships? Find out how to think beyond the idiot box...
How March Madness Can be March Ad-ness
Are you shelling out big bucks to advertise your brand during March Madness? If you are, you better include an online element. ...
Brandanimation: Gene Simmons Knows Best -- At Least Certainly Better Than Kodak
Are you smarter than a tongue-wagging rock icon? Kodak sure thinks it is. Click here and see why Erik Hauser thinks Kodak made a mistake not listening to Gene Simmons' marketing advice on "The Apprentice."...
Just How Super is the Super Bowl?
Blurb: Is your brand super for Super Sunday? Click here for results from Brand Keys' sixth annual Super Bowl Engagement Survey, which shows that when it comes to advertising ROI, upsets are not limited to the playing field....
Maximum Pain From the NFL
The Dallas Cowboys were playing on national television. But unless you were one of the few households that have the NFL Network, you're out of luck. Is inflicting pain on your fan base a viable go to market strategy? Click here to see what Erik Hauser thinks....
Watch and Get Social: TV Tunes Into Social Networking
If you love "Lost" or "Heroes," chances are you've visited one of the endless Web sites devoted to the shows. Perhaps you yourself have blogged about what you think will happen next to Hurley or Hiro. E-Centric recently talked with Rusty Williams, vice president and co-founder of Prospero Technologies, about why social networking and television can be good for each other....
Scare Tactics: FearNet Isn't Afraid of Multiplatform Marketing
(Direct) To the meek, managing content across multiple channels can be a daunting — one might even say scary — task. But Comcast wasn't afraid of marketing plans going bump in the night when it launched FearNet, a new horror programming channel being offered via video on demand, online and mobile devices. The Philadelphia-based company is using an integrated campaign of online marketing, print and television advertising to promote the channel, which debuted last Halloween. ...
Summer Lovin': Who Needs the Beach When I've Got TV?
Back in the day, television was a dead zone after Memorial Day. All the good shows had wrapped up their new episodes for the season, and there was nothing left to do but read books, go to the beach or – heaven forbid – talk to your family....
