Inside Overstock’s Transition to Data-Driven Marketing
As everyone in retail and ecommerce is fully aware, changes abound within the industry. To accommodate these and future changes while creating a personalized, data-driven methodology for meeting customers’ needs, Overstock needed to shift to a data-driven marketing approach.
In this special report, learn:
- How Overstock improved the customer experience
- How mobile technology and the growth of social helped spur change
- Ways customer information helped prioritize Overstock’s offers and messaging
- The benefits of a 360-degree customer view
- And more!