Search Results for: loyalty

Are advertising planners who fail to include eggs right next to direct mail, DRTV and magazine space ads in their channel mixes doing their clients an injustice? Before answering, know that eggs have become the newest of new advertising media.

Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design.

Dedicated users of the Firefox Web browser will have a shot at being written into the very source code of the next version of the browser, Firefox 2.0. In observance of the Mozilla Foundation’s three-year anniversary, on July 15 the…

Maximiles.com, a French online coalition loyalty program, has acquired IPoints Ltd., reportedly the UK

Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program.

Fast Forward 2006, an executive summit for marketing information business leaders, will debut on Aug. 15. The one-day event features a variety of speakers both from within the list and direct marketing industries and industry at large.

After shifting its focus from loyalty points to cash for education, Betty Crocker is ringing up millions to help schools across the country.

After years of fending off consumer anger over its rebate programs, OfficeMax, one of the nation’s largest office-supply distributors, has eliminated the majority of its mail-in rebate programs. OfficeMax is not the only retailer to eliminate the incentives and others are pondering exiting the programs as well.

MARITZ LOYALTY MARKETING: has named Shea Long

Publishers Clearing House has acquired Blingo Inc. to expand in the Internet search engine marketing business. Terms for this all cash deal were not disclosed.