Telecom Tune-up
BELL ATLANTIC is rolling out a business-to-business retention program in New England that had its origins in New York in 1995. The telecommunications
BELL ATLANTIC is rolling out a business-to-business retention program in New England that had its origins in New York in 1995. The telecommunications
ARE YOU WONDERING why that top-performing list you rented in 1997 just didn't cut the mustard this year?One answer: Take a closer peek at where those
In July the Direct Marketing Association named Charles A. Prescott, formerly of The Reader's Digest Association, as its first vice president of international
EVEN IN A narrow niche such as diabetic customers, information can provide a competitive edge. Acknowledging this, Franklin Lakes, NJ-based medical supply
AFTER AN ENCOURAGING test launch in California and the Pacific Northwest, cataloger Moon Song went national last month with a 100,000-piece mailing.Owner
UNTIL YESTERDAY AFTERNOON, I had planned to write a nice docile column about branding successes.Maybe I'll be docile next issue.A few months ago, I received
Try to predict the future. Does yours look more like the Jetsons or the Flintstones? If you think Jetsons, think again. Sure, everything is automated
Do you want to compete effectively on the Internet's expanding $100 billion economy? Do you know what makes a Web business model profitable? Can you harness
Winning may not be everything, but trying to win sure is an undeniable force. Everybody loves a winner, because everybody loves to win. That's what keeps
Subway Sandwiches & Salads broke into the big leagues of kids' marketing this summer, and its first at-bat was a home run.Subway tapped Nickelodeon's