BELL ATLANTIC is rolling out a business-to-business retention program in New England that had its origins in New York in 1995. The telecommunications

ARE YOU WONDERING why that top-performing list you rented in 1997 just didn't cut the mustard this year?One answer: Take a closer peek at where those

In July the Direct Marketing Association named Charles A. Prescott, formerly of The Reader's Digest Association, as its first vice president of international

EVEN IN A narrow niche such as diabetic customers, information can provide a competitive edge. Acknowledging this, Franklin Lakes, NJ-based medical supply

AFTER AN ENCOURAGING test launch in California and the Pacific Northwest, cataloger Moon Song went national last month with a 100,000-piece mailing.Owner

UNTIL YESTERDAY AFTERNOON, I had planned to write a nice docile column about branding successes.Maybe I'll be docile next issue.A few months ago, I received

Try to predict the future. Does yours look more like the Jetsons or the Flintstones? If you think Jetsons, think again. Sure, everything is automated

Do you want to compete effectively on the Internet's expanding $100 billion economy? Do you know what makes a Web business model profitable? Can you harness

Winning may not be everything, but trying to win sure is an undeniable force. Everybody loves a winner, because everybody loves to win. That's what keeps

Subway Sandwiches & Salads broke into the big leagues of kids' marketing this summer, and its first at-bat was a home run.Subway tapped Nickelodeon's