THROUGH A solicitation effort printed onto a double postcard refund check statement, Publishers Clearing House not only realized a cost savings, but opened

Lobbyists in Washington, DC This file features the names of 16,904 representatives of major national associations, registered foreign agents, lawyers

FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established

ACXIOM CORP. now owns Direct Media and May & Speh. The U.K.'s Great Universal Stores owns Experian, which owns Metromail. Harte-Hanks, which ditched its

THE GOVERNMENTS OF both Brazil and Argentina are considering privacy legislation that could lead them further away from the U.S. privacy model, and closer

WHAT TYPE OF business does Darryl Hughley own?"The right answer to that and three other sit-com queries put 150 ABC viewers behind the wheel of a brand

THE LAUNCH BY Paris-based Consodata of its lifestyle data and household marketing program into the U.K. looks set to shake up the already burgeoning British

THE USE OF specific name, even if that name is misspelled, is the most influential factor in enticing consumers to open an envelope, according to a study

LIFE IS FULL of ironies. Here's one of my favorites: Marketing pros who would never attempt a direct mail campaign without a careful cost/payback analysis

COMPUTERS ARE no longer the off-putting beasts they once were, and so marketing them has gone mainstream. DMers find they can stray from high-technology