Maybe it's the postage hike, maybe it's the stock market. Maybe it's simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast

Home Delivery/USA Of course it's important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople - and

The College Report PROMO Magazine's first Internet College session, held last month at PROMO Expo '98 in Chicago's, produced so many fascinating and useful

All interest is active. We take interest. E-mail helps customers act quickly and easily on their interests. That's why, as Yoyodyne vp marketing Jerry

A Shot of B-12 B-12, which began in 1991 as the below-the-line group at Milton Samuels Advertising, has purchased Sukon Marketing Communications LLC,

One advantage of being in this business is being exposed to what's hot and what's happening. Much of our exposure is a result of spending a lot of time

DMers continue to solicit the dead and the response they get is devastating to the industry's image."The mail sent to deceased persons is a fraction of

Order information-as well as promotion history and demographic data-can help marketers create segments and regulate customer contacts.When using a customer's

Survey: Service Bureaus Hardly Perfect Database marketers are less than satisfied with their service bureaus, according to a recent survey by KnowledgeBase

The last decade was a sweet one for database marketers. Lots of data was being collected and customers and prospects responded the way they were supposed