Gillette didn't want its $250 to $300 million ad blitz for Mach3 to go to waste, so it stenciled the razor's logo on supermarket parking spaces.That unusual

Imagine knowing that while you are building up that credit card tally at your favorite mall this Christmas season, the whole high-interest-bearing load

In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate

At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has

BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its "Sound and Spirit"

Performance Products A file containing 100,000 e-mail addresses of consumers who purchased or inquired about automobile parts from Performance Products'

As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The

PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission's August decision that the firm's

Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come

Looking for the ideal holiday gift for that special someone?How about Opie, the Holstein steer? He's touted as a 1,500-pound "party animal" that animal